How the brand was born

Four years. Four years of dreams, obstacles, and perseverance before LovesX Studios became real.

My name is Beloslava Nikolova, and for a long time I carried a vision for an online boutique that would speak honestly to people — a place that celebrates identity, color, and style. A space not limited to the refined, but one that embraces streetwear too, and everything in between.

I was missing just one piece of the puzzle. That turned out to be Anna Palpurina — the partner with whom, at the start of 2026, LovesX Studios was born.

Our collection is carefully curated — jewelry with character, many of them in limited quantities. You'll find handcrafted pieces made with soul, alongside precision-made ones. There is something for everyone, ready to complete the missing part of your outfit.

Thank you to everyone who has chosen to be part of us.

With love,
LovesX Studios